Carter, who was previously vice president of marketing and promotion at Gannett’s Denver duopoloy KUSA-KTVD, succeeds Steve Thaxton, who left WCSH earlier this month to become president and GM of Cincinnati’s WCPO.
“Steve Carter has an enormous amount of knowledge and experience in local broadcasting,” said Dave Lougee, president of Gannett, in making the announcement. “There is no doubt that Steve will be an outstanding leader for WCSH.”
Carter had been with KUSA for 19 years, where he held several different positions in marketing and promotion. After Gannett acquired KTVD in 2006, Carter was named VP of marketing and promotion for the newly formed duopoly.