TVNewser LostRemote AgencySpy PRNewser FishbowlNY FishbowlDC SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps

In Austin, KEYE Scraps Radio Simulcast in Favor of Brand-New Morning Show

After killing its morning newscast in 2009 and replacing it with a simulcast of a local radio show, Austin’s KEYE is set to launch a brand-new morning show this summer.

The CBS-affiliate is modeling the new program after its news and lifestyle show “We Are Austin Live,” which airs weekdays from 4 to 5 p.m. The station describes the new show as “upbeat” and “in-tune with what is happening in and around Austin.”

“We’ve learned how to do different things with ‘Austin Live’ and now we are bringing this energy and creativity to Austin Mornings,” said KEYE news director Suzanne Black about the new show, which will be called “We Are Austin Mornings.”

Erika Gonzalez (above), a multilingual reporter who has anchored newscasts for KEYE’s Telemundo subchannel, has been named host of the new show, with Jason Wheeler and Bettie Cross of “We Are Austin Live” regularly contributing segments.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a multiplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as as an employee. Register now!