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Posts Tagged ‘DMAs’

Here’s Why Many Markets Have Seen a Significant Drop in Households

When Nielsen released their new DMA rankings last week, many were left wondering:  where did all the households go?

Many markets saw a notable drop in the number of households from the previous year’s estimates, even if their rank remained the same.  For instance, New York lost 127,520 households and Kansas City was down 35,080.  Chattanooga and San Diego both lost over 10,000 homes.

In a recent conversation with TVSpy, Christine Pierce, chief demographer at Nielsen, explained that the drop is the result of three overlapping factors: 1) a bad economy; 2) the recent digital transition; and 3) the incorporation of data from the 2010 census. Read more

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Nielsen 2011-12 Rankings: Washington DC, Seattle Move Up, While Atlanta and Phoenix Drop

The Top 20 local markets will see some changes this year, according to Nielsen. The 2011-12 list of DMAs, released today, measures Washington, DC and Seattle each moving up a rank — to 8 and 12, respectively — while Atlanta and Phoenix each drop down one spot, to 9 and 13.

In the Top 30 markets, Pittsburgh, Raleigh-Durham and Indianapolis all increased by one, while Baltimore fell one spot, to 27, and Charlotte fell two spots, to 25.

The biggest drops were Toledo, South Bend, Springfield-Holyoke, and Bend, OR, who each fell four spots. Jackson, TN, and El Paso both gained six spots in the rankings, making them the biggest jumps from last year. Read more