During a WCTV live shot Friday from the Tallahassee Regional Airport, a promo for rival WTXL flashed on the screen behind reporter James Buechele (picture above; video here).

Buechele was talking about the airport’s potential expansion when the ad in the terminal flipped over to a graphic featuring WTXL anchors Mika Highsmith and Greg Angel. The promo aired twice, both before and after Buechele’s taped package.