Noreen Parker is stepping into the role of general manager at WTTA, Sinclair’s MyNetworkTV affiliate in Tampa.

Since 2009, Parker has been corporate director of news and digital sales for Bright House Networks. She is a former general manager of WTSP, the CBS affiliate in Tampa.

“Noreen brings strong, sales leadership skills and television station management experience,” Sinclair COO Steve Marks said in a statement. “We look forward to building on her digital media sales successes and the many relationships she has developed during her years in the Tampa market.”