“We were more than happy to renew Phil; its ratings have improved,” Randa Minkarah, senior vice president of Fisher Broadcasting, told TVNewsCheck. “The advertisers like Phil, too. It’s a known quantity to them.”
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Fisher Communications, an early investor in the promise of hyperlocal news, this week announced the launch of a new local lifestyle website catering to the 18-49 demographic.
Seattle Pulp will work alongside the website of KOMO, Fisher’s Seattle ABC-affiliate, to provide news and reviews on local culture, technology, and entertainment with a regular “Best Of” the city feature.
“With a more urban, witty and fun voice, Seattle Pulp is aimed at enhancing and complementing the current KOMOnews.com user experience,” Fisher explained in a press release.
Seattle Pulp has assembled a diverse team of local contributors, many of whom have a certain cult status in the area, including Phoenix Jones, an amateur superhero who became an internet celebrity earlier this year. Read more