Looking to give back to the New York community, veteran WNYW anchor Ernie Anastos found that the answer was right under his nose.

“I’ve collected ties over the years,” Anastos told TVSpy sister site FishbowlNY recently. “I’ve had a lot of ties as gifts. I’ve bought ties… It’s my passion. It’s just like being in a candy store when I go into a tie shop.”

Anastos realized that he could use his tie obsession for the greater good. In May, WNYW, a Fox O&O, is launching the “Ernie Great Tie Giveaway.” Viewers will be able to register online to win one of Anastos’s ties plus a photo of him wearing it. In turn, Anastos will donate money to a local charity.

“It’s a combination of thank you and having a little fun with it, and at the same time doing something good to help people,” Anastos says. Read more at FishbowlNY