As a massive wildfire extended its reach in Colorado Springs over the weekend, KKTV, the market’s CBS-affiliate, began providing nonstop coverage of the natural disaster.  And the station hasn’t stopped.

So far, as of this posting, KKTV, which is owned by Gray Television, has provided nearly 100 hours of continuous breaking news coverage and, with the fire doubling in size Tuesday night, there doesn’t appear to be a break in sight.

“When we first broke in just before 2 p.m. on Saturday, we had no plan as to how long we’d stay on,” KKTV news director Liz Haltiwanger told TVSpy today via email.  “We just knew our viewers needed clear information, live images, and weather forecasts right away.” Read more