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Breaking Into Design Journalism

Over on the the mother ship they’ve posted a transcript from a seminar led by Metropolis Magazine editor Julie Taraska. Breaking Into Design Journalism is available to Avant Guild members only, but here’s a sampling of what Julie had to say:

One important thing to do is, for every story you should have a hook. And “hook” means, why should we bother to cover this story now? And there are a lot of different kind of hooks. For our purposes, for a design magazine, some of the hooks can include: It’s an exhibit coming up; there’s a talk; there’s some sort of anniversary; there’s a preview; the product’s going to be unveiled to the market like at a trade show. There’s street date, which means when the product actually is going to be unveiled to the public….”

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