Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Inside IDEO Founder David Kelley’s Ettore Sottsass-Designed Home

In a recent 60 Minutes segment, Charlie Rose and producer Katherine Davis profiled IDEO co-founder David Kelley (and revealed that even Steve Jobs himself struggled in getting AT&T to activate one of the first iPhones). This part of the piece, in which Rose pays a visit to Kelley’s Ettore Sottsass-designed home near Palo Alto, ended up on the cutting room floor, but CBS has released it as an online extra. “It’s supposed to be a humble, private house, where you don’t make a big deal out of it,” Kelley tells Rose. “That’s why it’s so plain on the front.” Sottsass studded the living room with bluish green boxes, to break up the space and make it more cozy. Here, Kelley reveals what’s inside them. Plus, his teenage daughter has an entire little (Monopoly-style) house to herself. Notes Kelley, “Ettore thought that if you were a kid you should have your own house rather than your own room.”



The full 60 Minutes segment:

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!