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Know Now What You’ll Hate Later (and maybe love, occasionally, too)


We’re a big fan of Trend Watching and, as you may have noticed, have posted a few of their monthly features here and there. The one up for July, “Youniversal Branding,” is a fantastic, very in depth look at technology making it possible to marketing to individuals instead of taking the typical, soon-to-be-out-of-fashion shotgun approach. The site is now taking pre-orders for their gorgeous 2007 Trend Report, a big, bound book of all things soon-to-be. Granted, its aim is for people in development or business folk who want to say “Okay, tiny robotic frogs are going to be in next year, so let’s make some of those.” But, as a designer, you’re likely a big part of taking that from a silly idea one of these people read in a book and dreamt up, to fleshing it out into something tangible and interesting. And that, we’ve always felt, is who the site speaks to the best. So, if you’ve got an overstuffed wallet (the thing is $400 in the US), or a boss always happy to sign expense reports, we’re in recommendation of picking up a copy.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!