It’s been seven decades since J. Gordon Lippincott and Walter P. Margulies set up shop as Lippincott & Margulies, and the brand strategy and design firm, now known simply as Lippincott and part of Marsh & McLennan-owned Oliver Wyman, is both celebrating its septuagenarian status and using the occasion to get introspective. In the below video, directed by Matt Kalish with creative director Brendan Murphy, the firm looks to its past and its future to ponder the eternal question, “What is a brand?”
Create and manage a top-notch freelancing career in our upcoming online event. Through a series of webcasts and workshops, attendees will be able to learn the tools necessary to launch a successful freelancing career. Weekly sessions will cover topics including pitches, query letters, portfolios, and financing. With St. Patty’s Day quickly approaching, we invite you to try your luck with code GETLUCKY and win anywhere from $10-$50 OFF registration! Register Today!