The One Club has announced this year’s additions to its esteemed Creative Hall of Fame: graphic designer and filmmaker Saul Bass (1920-1996) and Mike Hughes, president and creative director of The Martin Agency (the firm behind those memorable ads for Geico, among many other major campaigns). “Mike Hughes’ 28-year creative leadership of The Martin Agency has propelled the agency from a regional creative shop to one of the top agencies in America,” said Mary Warlick, The One Club’s singular CEO. “Saul Bass created a visual language for film titles as a new art form. It is appropriate to induct both a copywriter and a designer to the Creative Hall of Fame.” Bass and Hughes, who will be honored next Thursday at a ceremony in New York City, will join a roster of advertising and branding luminaries that includes Paul Rand, George Lois, and David Ogilvy.
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