Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Spiridellis Gabs About JibJab’s Success


Interesting story by way of Tropist about how Gregg Spiridellis, one of the founders of JibJab about creating a viable content providing brand. It’s a great, lengthy pieced from Blog Critics, a transcription from his appearance at the Branff World Television Festival, wherein Spiridellis talks about the ups and downs of creating the popular site, from their pre-dot-com-bust foundations to their rebirth and overnight success in 2004. Even if you don’t particularly care for the particular content they’re slinging, it’s a terrific bit of information about the workings of an online venture that, thus far, has made a real go of this whole internet hooplah. Here’s some :

Working in Los Angeles, the brothers are confronted by the reality of a system of agents, managers, executives, and lawyers that was designed long before anyone thought of the Internet, never mind creating video content for it.

“It’s so hard to get anything done,” Spiridellis complains. “The whole system was created to produce a small number of really big investment productions, but with the web you’ve got to be able to produce a very big number of small productions.”

“One of the problems we’re trying to solve is how do we scale our production, because I can’t make a production for a few thousand bucks if it’s going to cost me five thousand to deal with the lawyers and everybody else.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!