Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

Posts Tagged ‘Hockenberry’

Final Hockenberry Question in the Sustainability Lightning Round

hockenberry21.jpg

Hockenberry at Dwell on Design: What percent of this conversation about sustainability will be permanent vs. fad in 10 years?

Geoff Manaugh: We won’t need to talk about sustainability issues because they’ll be the norm. 89%.
Frank Harmon: We’re losing the battle, houses are treated like a box of cereal. 5%
Lorcan O’Herlihy: There’s a way to go. 50%.
Gwynne Pugh: There’s been a fundamental paradigm shift. 30-40%
Reed Kroloff: It depends on the people in the press, to change public opinion. 30%. It also depends on the government to create a tax incentive and energy costs have to keep rising so Americans keep paying attention. And, it depends on you.

That’s a good way to end this episode of Dwell on Design, and also, by starting to think about the next one: June 6,7 & 8, 2008 in…Los Angeles (woohoo!).

All our Dwell on Design coverage.

Coverage from Life Without Buildings, PrairieMod [Day 1] [Day 2], BLDG BLOG, Inhabitat [Day 1] [Day 2]

Mediabistro Course

Freelancing 101 Online Boot Camp

Freelancing 101Starting April 28, this online event will show you the best way to start your freelancing career, from the first steps of self-advertising and marketing, to building your schedule and managing clients. By the end of this online boot camp you will have a plan for making a profitable career as a freelancer, and the skill set to devote yourself to it. Register now! 

And That’s One for Architects to Grow On

Pugh+BWlo-resCROP.jpg

Gwynne Pugh at Dwell on Design: In my schooling I really despaired planning because it was like nothing would ever get done, it was like herding cats. And I hate to say this, but at this end of my career, I really see the value of planning in making the biggest impact on communities.

Hockenberry: So you’re staying architects have the ability to learn on the job? Wow, incredible! We’re making the news today.

More Dwell on Design coverage.

Sustainability, Rated XXX

Kroloff+Photo.jpg

Reed Kroloff at Dwell on Design: As an editor of an architecture magazine, I think we all used to be excited about “archi-porn,” that stuff that made us all want to rub our faces all over it.

Hockenberry: [mock disgust] It didn’t make me want to rub my face in it. I’m actually looking forward to “enviro-porn.” What will that be like?

Kroloff: Really juicy little subterranean cooling systems. Cool, but yet warm.

Hockenberry: [faux aroused] Ooooh.

Kroloff: [similarly faux aroused] Ooooh.

More Dwell on Design coverage.

Moving Past Architecture’s “Self-Infatuated” Era

sucks.gif

“Building a Better Architect” was the theme for the afternoon session at Dwell on Design so taking the stage were Henry Urbach, who was named as Curator of Architecture and Design at SF MOMA last year, and Reed Kroloff, who, until recently, was Dean of Tulane’s School of Architecture, and who is now Director-designate of Cranbrook (something he told us at lunch would be like living in an “Eero Saarinen country club”).

Both praised Thom Mayne‘s SF Federal Building and said, basically, architects need to take off the vanity plates and follow the lead of someone like Dwell, who Kroloff used as a great example for successfully knocking architecture off its pedestal. Brilliant move, Kroloff, you just doubled your honorarium!

More Dwell on Design coverage.

Community-Building Design Solutions Are More Accessible Than You’d Expect

AndreaCochran_headshot.jpg


Andrea Cochran
on Friday at Dwell on Design: We put giant planters on the rooftop of an affordable housing high rise because they didn’t have the money to do a sedum [green] roof and people started growing their own vegetable gardens in them. They were using a space that would otherwise have been wasted…this is something that could be done anywhere.

Hockenberry: And I think these containers are actually available from Home Depot.

More Dwell on Design coverage.

The Cold Hard Truth About Prefab

Michelle+Kaufmann_3302.jpg

Hockenberry during a Q&A at Dwell on Design: The fact is, building something is never the most sustainable solution, it’s always more sustainable to retrofit an old building than to make something new.

Michelle Kauffman: [reluctantly] Yes.

Hockenberry: Ouch.

More Dwell on Design coverage.

Lay Off the Old-Fashioned Smack and Get Hooked on Modernism

GwenWright.jpg

Gwendolyn Wright Friday at Dwell on Design: Modernism is like methadone for people who like traditional housing: It’s something to help you get rid of your pre-existing notions of what a house should look like, or what a community should be.

Hockenberry: To see some examples of people who quit cold turkey, just head up to Pacific Heights.

More Dwell on Design coverage.