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The Few, The Proud, The Tupperware-ers

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In a case of perhaps the longest and most important sounding name for something that is, essentially, pretty silly, the Translations in Tupperware Global Design Contest is now accepting entries. Hitting all the major demographics, the contest is encouraging designers and tupperare enthusiasts to, you guessed it, make stuff out of their product. We love these kinds of things, because it seems more pure than other marketing efforts. Instead of cramming it down our throats “TUPPERWARE PRESENTS the beatles back together and on tour,” or a tv or print spot, and really not having any direct connection to their consumers, this type of silliness says, “Hey, here, use our stuff and make something absurd.” Or maybe it’s just because we like that maybe now our Tupperware parties will start having some renewed interest. Here’s the scoop:

The second annual Translations in Tupperware Global Design Contest invites consumers and designers from around the world to create a piece of art or unique functional product inspired by Tupperware. Channel your inner artist and create a Tupperware-inspired work of art that could send you-and your masterpiece to New York City! Inspiration may come from a sculpture, in the form of a painting, a functional product or a fabulous pair of shoes. All entrants are encouraged to produce original pieces that take Tupperware out of the kitchen and into the art gallery.

Applicants will compete for the chance to win a trip to New York City, a $5,000 U.S. cash prize and the chance to see their work included in a worldwide traveling exhibit, set to launch in 2007.

Deadline for submissions is Thursday, August 17th, 2006.

The top scoring entrant and one runner up entrant from each of the 28 participating countries will be selected by local Tupperware contest directors in each market.

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