Liquid Treat AgencySpy AdsoftheWorld BrandsoftheWorld LostRemote TVSpy TVNewser PRNewser FishbowlNY FishbowlDC 10,000 Words GalleyCat MediaJobsDaily

The Redesign That Went Flat


Big news this week in the world of sport, is that fancy new NBA ball, supposedly redesigned for absolute perfect play and released earlier in the year, is getting a recall and the league is going back to the regular ol’ one come January 1st. Here’s from the Berkshire Eagle quoting the AP story:

Touhey, the vice president of marketing for the Springfield-based sporting goods manufacturer, said he believes there is still a need and a desire to improve the ball. When that happens, Spalding will be open to using the two-panel design developed by Lenox marketing firm Winstanley Associates. “We think it will still be redesigned. Nothing has changed,” Touhey said. “In our mind, the current ball is still not the best product we can offer. We think the process will continue.”

And related, Sports Illustrated has a little bit more info about the ball, but uses that to launch into other failed ideas in sports. Some fun stuff in there.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!