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Waste Not, Want Not: Vitsœ Takes Stand Against Planned Obsolescence

Buy. Replace. Repeat. Vitsœ is not amused. The London-based furniture company is taking a stand against planned obsolescence with a new campaign that highlights the practice of designing, manufacturing, and selling products that are deliberately intended to have a limited useful life. (Who would do such a thing?) Best known for its Dieter Rams-designed modular shelving system (“a flexible and faithful servant in the face of a turbulent world”), Vitsœ was founded in 1970 with the aim of creating “furniture that moves with you”—whether down the hall or across the globe—and now the company is driving home the point with this short video. It takes its title from a Massimo Vignelli maxim, “Obsolescence is a crime.”

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!