Over the years, the Armory Show has shifted its expectations of the year’s commissioned artist from creating a few fresh works to showcase in the catalogue and as benefit editions to “helping to create the visual identity of the fair.” (Fortunately, wildly talented graphic designer Reed Seifer has been there to do the heavy lifting.) And so the selection of performance-inclined Liz Magic Laser as this year’s Armory Show poster artist was cause for eyebrow raising, even before the press release that promised she would “activate the fair’s heritage as a site of innovation and discovery,” a phrase that evoked a portrait of the artist as a young gumshoe, raising an oversized magnifying glass to her eye. Laser went the inside baseball route (hey, it worked for Argo) and hit a home run. Embracing the sleek corporate efficiency of the megafair, she embarked on an market research odyssey, staging a series of focus groups composed of collectors, curators, art pros, and journalists, to help her strategize what she would create for the fair, from limited-edition works to tote bags. Watch and enjoy:
Quad Graphics is looking for a Design Associate. next job Custom Publisher is looking for a Graphic Designer. next job Here Media is looking for a Art Director, Integrated Marketing New York. next job American Assoc of Airport Executives is looking for a Motion Graphics Artist. next job Yodle is looking for a Visual Designer. next job Heartland Brewery Group is looking for a Graphic Designer. next job FASHION INSTITUTE OF TECHNOLOGY (Technology Assoc) is looking for a Technology Associate - Film/Media/Performing Arts. next job Fashion Institute of Technology (PT Tech C) is looking for a PT Technologist C- Film, Media & Performing Arts. next job Magnani Caruso Dutton is looking for a Design Director. next job Kveller.com is looking for a Graphic Designer. see all
Starting July 17, learn how to create multi-dimensional content for your digital mediums! Taught by a mulitplatform journalist, Darragh Worland will teach you how to create content that is multi-dimensional and editorially relevant, use the web to its full potential, create stories that have social media campaigns built in and increase your value as an employee. Register now!