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Pocket App Doubles User Base In One Year

The content saving platform Pocket announced in a blog post today that the number of people using its service has doubled in the past year and that the app registered 240 million saves in 2012. (That’s more saves than the past four years combined.) The post also revealed some interesting stats: About 10 items are saved to the app per second, and 80 percent of opens occur after the first 4 days of saving something. As for the most popular content, three of the most-saved articles of the year had Wired writer Mat Honan’s byline, while the most-saved article was Michael Lewis’ Obama profile in Vanity Fair. Unsurprisingly, the most saved video was Gangnam Style. Hit the jump to see what stories people saved the most:

Top 10 Most-Saved Articles in 2012

  1. “Obama’s Way” (Michael Lewis, Vanity Fair)
  2. “The Busy Trap” (Tim Kreider, New York Times)
  3. “How Apple and Amazon Security Flaws Led to My Epic Hacking” (Mat Honan, Wired)
  4. “I Learned to Speak Four Languages in a Few Years: Here’s How” (Gabriel Wyner, Lifehacker)
  5. “How Yahoo Killed Flickr and Lost the Internet” (Mat Honan, Gizmodo)
  6. “How Google Builds Its Maps—and What It Means for the Future of Everything” (Alexis Madrigal, The Atlantic)
  7. “Pre to postmortem: the inside story of the death of Palm and webOS” (Chris Ziegler, The Verge)
  8. “Microsoft’s Lost Decade” (Kurt Eichenwald, Vanity Fair)
  9. “Kill the Password: Why a String of Characters Can’t Protect Us Anymore” (Mat Honan, Wired)
  10. “Why passwords have never been weaker, and crackers have never been stronger” (Dan Goodin, Ars Technica)

Top 10 Most-Saved Videos in 2012

  1. Gangnam Style
  2. Salman Khan at TED 2011
  3. Bret Victor – Inventing on Principle
  4. Sight
  5. Dumb Ways to Die
  6. DC Shoes: Ken Block’s Gymkhana Five
  7. View from the ISS at Night
  8. Amy Cuddy: Your body language shapes who you are
  9. KONY 2012
  10. A Conversation with My 12-Year-Old Self

In the post, editorial director Mark Armstrong says that every person who read “Obama’s Way” in the app introduced the article to 1.4 readers outside the app. “Its popularity demonstrated the power of save-for-later when it comes to empowering people to embrace longform reading,” he wrote.

(H/T TechCrunch)

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