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Event Planning

Produce fantastic parties and promotions with the director of special events at ABC Television

WHEN 4 sessions, Wednesdays, July 18 - August 8, 6:45-9:45 pm ET

WHERE New York (Midtown East)

CERTIFICATE Use this course to earn a certificate in Public Relations.

PRICE

$350 (or $325 for AvantGuild members - details)

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ALSO STARTS: Online - 6/18/2012

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Details

Event planning is an important component of marketing and public relations. Events have the power to build consumer awareness and create a connection to brands that other channels can't match. From product launches to fundraising galas, effective events can help brands and organizations achieve measurable business goals. But event planning is more than just throwing a good party. Each production takes months of planning and strategy.

Learn how to create successful events from conception to completion. You'll discover how to think, plan, problem solve, and produce like a professional event planner. We'll follow the process of planning an event from beginning to end.

In this class, you will learn how to:

Create press releases, event summaries, timelines, and budgets
Practice and fine-tune your organizational and multi-tasking skills
Develop invitations, advertisements, calendar listings, and media alerts
Think creatively to build strategic collaborations
Write event recaps and evaluate successful events
Create effective pitches and concepts to attract new business

By the end of class, you will have:
The skills to create successful events for a brand, business, or client.

Course Syllabus

Event Planning (PDF)

View a sample syllabus for the class here.

• Intro to Online Marketing – New York (Class starts July 9)

• Stiletto Boot Camp – ONLINE (Class starts July 12)

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Public Relations

Advertising & Marketing

New York, NY

Instructor

Nicole Halton is director of conference planning and special events for ABC Television, where she organizes over 75 events annually. Her events have included ABC Sales Upfront, the Disney Camp Rock 2 premiere event, the ABC Daytime Casino Party, ABC Family Screening events, and Super Soap Weekend at Walt Disney World.

She previously served as events director at SPARTY!, a full service event marketing company that creates and executes custom spa experiences. There, she planned events for clients including Shaquille O'Neal, Vogue magazine, The Emmy Awards, and Access Hollywood. She also worked at GM R* Works, the exclusive sales promotion agency of General Motors, where she worked events with world class properties and sponsors including the NCAA, NFL, PGA, NBA, NASCAR, MLB, Tribeca Film Festival, Essence Music Festival, Fashion Rocks, and the ESPY Awards.

Nicole Halton's Courses
Event Planning – New York (Class starts July 18)

Testimonials

Nicole is superb -- both charming and enthusiastic at the same time. The course flew by and I became happily enriched with more skills.' -- Timothy Kirk

Nicole is an expert in event planning. It was a great pleasure to listen to her experiences and the advice she offered. Thanks to Nicole for motivating a jumpstart into a potential career." -- Kristi Appleby

"Nicole is fantastic! She truly loves what she does and it shows. She was energetic, creative, supportive, and knowledgable. She was a pleasure to learn from." -- Michele Miller

"Nicole provided extensive information, resources, and tools to be an effective event planner. She made herself available and created an exciting learning environment! I came all the way from Maryland and it was worth every mile, penny, and train ride!" -- Elecia James