Five Steps to Improve Your Design Process
Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results.
Table of Contents
Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results. These are: relationships, contrast, hierarchy, structure, and color. Using actual examples from his design students, Alex shows how most any design can be improved by referring to these five basic ideas.
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AuthorAlex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.