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Five Steps to Improve Your Design Process

Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results.

1. Highlights

Table of Contents

  1. Highlights FREE!
    Watch a free preview of Five Steps to Improve Your Design Process
  2. Relationships FREE!
  3. Contrast FREE!
  4. Hierarchy FREE!
  5. Hierarchy in Motion FREE!
  6. Structure FREE!
  7. Color FREE!

Video Details

Alex White guides you through five principles that you can apply to your design practice to ensure legible, memorable results. These are: relationships, contrast, hierarchy, structure, and color. Using actual examples from his design students, Alex shows how most any design can be improved by referring to these five basic ideas.

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Author

Alex W. White
Alex W. White is an award-winning lecturer, author, and designer. He has spoken to thousands of art directors, designers, and editors across the U.S., Europe, and South America. His six books and thirty articles explain the purpose of design, the needs of readers, and how to find the sweet spot where they overlap. He is the chairman of the Type Directors Club and teaches at Parsons the New School for Design.