How to Develop a Social Media Policy for Your Company
This webcast will give you the tips you need to develop a corporate social media policy.
1. Webcast: How to Develop a Social Media Policy, Preview (03:15)
Table of Contents
While many companies have a social media presence, they often lack an organized policy with guidelines for employees using social media on behalf of the company. In fact, according to a recent Deloitte survey, 55% of executives admitted that their companies do not have an official policy for social networks. This webcast will give you the tips you need to develop a corporate social media policy.
In this webcast, you will learn how to get different departments in your company on board, the keys to implementing and rolling out your policy, tips for those working in a heavily regulated industry, including pharma or financial services, and how to avoid social media pitfalls.
Michael Brito is vice president of social media at Edelman Digital, where his areas of expertise include digital marketing, social media, and integrated brand marketing communications through the social web. He provides strategic counsel, guidance, and best practices to one of Edelman's top global accounts.
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