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72andSunny is Back with New Spot Promoting ‘Call of Duty: Ghosts’ Downloadable Content

This past October we covered 72andSunny’s exhaustive campaign for Activision’s Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of Duty: Ghosts‘ new downloadable content pack, Onslaught.

72andSunny’s long spot for Onslaught, entitled “CODnapped,” imagines a task force, led by a CODnapper played by Stephen Graham of Boardwalk Empire, sent out to kidnap men from such terrible duties as work, child rearing, and spending time with their significant other, so that they can be brought to a room with comfy chairs and snacks to play Call of Duty. The elaborately imagined scheme runs for over three minutes, before the rest of the spot is devoted to Onslaught gameplay. It’s kind of a clever (although ridiculous and entirely sexist) concept that highlights gamers’ desire to spend time with the new content free of any real-life distractions. And although the spot is quite dragged out, at a 4:51 run length, fans of the franchise have responded. The video was uploaded to YouTube yesterday, and has already racked up almost 400,000 views. By the time of Onslaught‘s January 28th release, it could top the one million mark. Credits after the jump.Credits:

Client: Activision Publishing

CEO: Eric Hirshberg

EVP, CHIEF MARKETING OFFICER: Tim Ellis

SVP, CONSUMER MARKETING: Todd Harvey

SENIOR DIRECTOR, CONSUMER MARKETING: Matt Small

DIRECTOR, CONSUMER MARKETING: Carolyn Wang

ASSOC. CONSUMER MARKETING MANAGER: Andrew Drake

Agency: 72andSunny

CCO: Glenn Cole

CEO: John Boiler

CSO: Matt Jarvis

EXECUTIVE CREATIVE DIRECTOR: Frank Hahn

CREATIVE DIRECTOR, WRITER: Josh Fell

CREATIVE DIRECTOR, DESIGNER: Rey Andrade

LEAD WRITER: Jed Cohen

LEAD DESIGNER: Jeremy Wirth
WRITER: Matt S. Spicer

GROUP BRAND DIRECTOR: Mike Parseghian

BRAND DIRECTOR: Luke Lamson

BRAND MANAGER: Morgan Murray

BRAND COORDINATOR: Brian Kim

CHIEF PRODUCTION OFFICER: Tom Dunlap

DIRECTOR OF FILM PRODUCTION: Sam Baerwald

EXECUTIVE PRODUCER: Dan Ruth

PRODUCTION COORDINATOR: Michael Quinones

DIRECTOR OF BUSINESS AFFAIRS: Michelle McKinney

BUSINESS AFFAIRS MANAGER: Jennifer Jahinian

BUSINESS AFFAIRS COORDINATOR: Amy Shah

Production: MJZ

DIRECTOR: Craig Gillespie

PRESIDENT: David Zander

EXECUTIVE PRODUCER: Emma Wilcockson

PRODUCER: Deb Tietjen

Editorial: Final Cut

Editor: Rick Russell

Executive Producer: Saima Awan

Assistant Editor: Chris Amos

Producer: Jennifer Locke

Finishing and Visual Effects: Eight VFX

Executive Producer: Baptiste Andrieux

Executive Producer: Shira Boardman

VFX Supervisor: Jean Marc Demmer

VFX Producer: Michael Shores

VFX Coordinator: Evan Kantor

Lead Flame Compositor: Mathieu Caulet

Flame Compositor: Fabien Coupez

Flame Compositor: Philip Ineno

Flame Compositor: Satoshi Ozeki

Flame Compositor: Anthony Pettiti

Compositor: Yann Mallard
3D Lead: Jean-Batiste Cambier

Dev/Lighting/Texture/Look: Brian Broussard

Dynamic FX: Shuichi Nakahara

Dynamic FX: Yu Fuji

Dynamic FX: Denis Gauthier

Integration: Michael Lori

Animator: Yvain Gnabro

Marianne Magne Roto Artist

Telecine: C03

Colorist: Dave Hussey
Colorist assistant: Jim Harmon

DI producer: Denise Brown

Music: Justin Hori for Squeak E Clean Productions

Executive Producer: Carol Dunn

Music: Human

Original Music by Human

Sound Design: Stimmung

Sound Designer: Gus Koven

Producer: Kristina Iwankiw

Mix: Lime Studios

MIXER: Loren Silbe

 

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