We feel for Ted. The guy has hail damage to his car, he’s doing the right thing by calling his insurance agent, and then he loses his attractive girlfriend to a pig. You might be saying, “well, it’s not just any pig. It’s Maxwell.” And the rest of the America would be saying, “the pig from from those Geico ads has a name?” To which I say, yes. But, you see, that’s how Geico swoops in with their anthropomorphic pig and ruins Ted’s life even though nobody remembers Ted by the end of the commercial.
These new Maxwell commercials from the Martin Agency are actually a step in the right direction for Geico. The company used up all of their gecko jokes about ten years ago, and since everybody who wants to save 15 percent or more on their car insurance is already doing so, focusing the recent spots on different advantages, like online claims, is subtly smart. Although, I’m not sure a pig’s hoof would be able to work the tablet touch screen.
As for Ted, well now he’s the guy who lost a girlfriend to a pig. Life is pretty much over after that. Why would a girlfriend break up with her boyfriend just because he was put on hold with an insurance company? Couldn’t she go inside and watch The View instead of waiting impatiently outside? Does she have a tablet fetish? Does she eat bacon? These are questions I want answered in upcoming Geico spots.
Credits after the jump.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
VP/Creative Director: Wade Alger
VP/Senior Art Director: Justin Harris
EVP/Director of Account Management: Chris Mumford
VP/Account Director: Liz Toms
Account Supervisor: Parker Collins
Account Coordinator: Carter Crenshaw
Project Manager: Jason Ray
VP/Agency Executive Broadcast Producer: Molly Souter
Agency Producer: Nicole Hollis-Vitale
Agency Junior Producer: Emily Taylor
Group Talent Director: Suzanne Wieringo
Senior Integrated Production Business Manager: Amy Trenz
Production Company: Moxie Pictures
Director: Frank Todaro
Director of Photography: Jimi Whitaker
Executive Producer: Robert Fernandez
Executive Producer: Roger Zorovich
Executive Producer: Karol Zeno
Line Producer: Laura Heflin
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Asst. Editor: Dan DeWinter
Editorial Exec. Producer: Eve Kornblum
Editorial Producer: Helena Lee
Telecine: Company 3
Colorist: Tim Masick
Animation & VFX: Click3X
Sr. VFX Artist/ VFX Supervisor: Mark Sumski
VFX Supervisor: Eliza Pelham Randall
Executive Producer: Chris Kiser
VFX Producer: Jon O’Hara
Maxwell Puppet and Puppeteers: Legacy FX
Audio Post Company: Rainmaker Studios
Engineer: Jeff McManus
Music by: Big Foote Music + Sound
- WestJet, studio m Stage 'Christmas Miracle'
- We Hear: Is This Why Samsung Parted Ways with Razorfish?
- Leo Burnett, Special K Trim 'Fat Talk' for Women
- Tribal Worldwide, Volkswagen Reinvent Driving Music with 'Play The Road'