TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Acura Transforms from Cool to Suburban in Matter of Seconds

Biscuit Filmworks director Christopher Riggert toys with stop-motion on a large scale in this spot for the Acura TSX sports wagon, where an Acura transforms from a sports car to sports wagon. Go big or go home, right? We can vibe with the basic message, that being “it’s just like our sports car, but with a little more elbow room.”

The behind the scenes footage from the campaign, which was created by RP&, is posted after the jump of course, showing how the project was a little bit more hands-on and not completely reliant on VFX/animation. You can view full credits here.

More: Kia, D&G Attempt To Drive Change

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!