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Acura Transforms from Cool to Suburban in Matter of Seconds

Biscuit Filmworks director Christopher Riggert toys with stop-motion on a large scale in this spot for the Acura TSX sports wagon, where an Acura transforms from a sports car to sports wagon. Go big or go home, right? We can vibe with the basic message, that being “it’s just like our sports car, but with a little more elbow room.”

The behind the scenes footage from the campaign, which was created by RP&, is posted after the jump of course, showing how the project was a little bit more hands-on and not completely reliant on VFX/animation. You can view full credits here.

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!