Cliff Freeman Breaks Free From MDC


The Prom King, CEO Clayton Ruebensaal III, and his shop Cliff Freeman have severed ties from MDC Partners. CF has had some trouble as of late including rounds of lay-offs, rounds of loses and general mayhem on the upper decks of management.

MDC has returned its 20% equity stake in the shop, which means the Prom King is on his own without that cushion of cash. Scary times. Cliff Freeman said in a statement: "I've always believed in the power of the CFP brand. I was granted an opportunity to buy it back and, committed to the best interest of the agency and our clients, opted to do so wholeheartedly."

Normally, MDC will increase its stake in companies it invests in, but over the four years of being the backers of Freeman, MDC never made a move leaving their interest at a stagnant 20%. MDC CFO David Doft said that his company controls "100% of the balance sheet," so he couldn't have been to happy with Cliff Freeman's this past year or two. Maybe their recent Quiznos lose tipped MDC over the edge? Doft cited that nearly half - 45% - of MDC's revenues now come from direct marketing or digital media services. Doft also said that MDC was moving from a relatively passive "holding company" model to more of an "operating company."

Ah, so MDC is wants to get its hands dirtier. Be careful. Don't you guys know that the more money you come by, the more trouble you'll see?

More: Cliff Freeman's Transition Post-Snapple



New from mediabistro.com

20 Tips in 20 Minutes
mediabistro.com's PR Speaking Series: Online & In Person

The phone rings. It's CNBC. They want your CEO in the studio and on air. In three hours. Oh, and your CEO has never done a broadcast interview. What do you do? Find out at our new monthly breakfast speaking series for PR and marketing professionals, "20 Tips in 20 Minutes." Our next topic is "Media Training: How to Prep Your Company, Client, and Yourself for Interviews," with Garrett Glaser, former CNBC and MSNBC.com reporter and founder of Glaser Media LLC at 9am on Thursday, February 18. Join us for breakfast or watch the live webcast from your desk. Click here to sign up and view the full schedule of topics.

Email This Post

Fill out the following information and click on the Send button in order to send this post, Cliff Freeman Breaks Free From MDC, to a friend.
Friend's name
Friend's email address
Your name
Your email address
Note to your friend (optional, max 200 Characters)

Read more on AgencySpy >

Inside Your Agency. Deep Inside

AgencySpy in Your Inbox
Our Blog Network

BayNewser

WebNewser

TVNewser

PRNewser

FishbowlNY

FishbowlDC

FishbowlLA

MediaJobsDaily

GalleyCat

eBookNewser

UnBeige

MobileContentToday

AgencySpy

AgencySpy Editors
Matt Van Hoven
AIM/Twitter: agencyspy

Kiran Aditham
AIM/Twitter: PvnkFreud

Tipline:
212.547.7935

Email AgencySpy

Follow AgencySpy
Topics

2008 Prez Election

About

About Us - Modules

Aegis

Agencies

Agency.com

AKQA

Ambient

Anomaly

Arnell

Arnold Worldwide

Avenue A/Razorfish

Awards

Bartle Bogle Hegarty

BBDO

Berlin Cameron United

Blind Item

Booked

Boutique Call

Brands

Broadcast

Campaigns

Campbell Ewald

Carat

Celebrity

Comment of the Day

Conferences

Craigslist is Your Hero

Cramer-Krasselt

Crispin Porter & Bogusky

DDB

Deep Focus

Dentsu

Designing (Wo)Men

Deutsch

Digitas

Doner

DraftFCB

Droga5

Element79

Enfatico

EuroRSCG

Fallon

Gaming

GlobalHue

Go Twitter, Go

Goodby

Grey Worldwide

GroupM

GSD&M

Ha!

Hal Riney

Hot Ad (Wo)Man Of The Day

I Have Twatted

Interpublic

J. Walter Thompson

Kirshenbaum Bond

Leo Burnett

MadMen, The Musical

Martin Williams

McCann

Mcgarrybowen

MDC Partners

Media Beat

Media Buying

Mediabistro

MediaVest

MindShare

Mobile

Mother

Moving Pictcha

Mullen

Music!

Naked

News

No Wukkas - The Job Hunt

Ogilvy

OMD

Omnicom

Online

Op-Eds

Outdoor

Party Party!

People

PHD

Planning/Consumer Insights

Poke

Print

Publicis

R/GA

Raw and Uncut

Razorfish

Reading List

Saatchi & Saatchi

Social Media

Spot Runner

StrawberryFrog

Stupid Intern

Sustainability

Target

TBWA/Chiat Day

Television

The Martin Agency

The Menu

The Richards Group

The Spies

The Super Bowl

Tribal DDB

We Hear...

Week in Advertising

What The...?

Wieden & Kennedy

WPP

Young & Rubicam

Links

mb News Feed
5 Blogs Before Lunch
AdAge
AdForum
AdFreak
AdLand
Adomatica
AdsOfTheWorld
AdScam
Adverganza
Advergirl
Adweek
Denver Egotist
Illegal Advertising
Mediaweek
MyOpenKimono
The Toad Stool
Please Feed the Animals
TribbleAgency

Archives

February 2010

January 2010

December 2009

November 2009

more...


Job Listings

Featured Listings

Media Planner
Marketing Drive, LLC
Boston, MA

Business Development Director, Custom Research
Independent Marketing Research Company
Los Angeles, CA

Account Director
Marketing Drive, LLC
Boston, MA

Assistant Account Executive
Marketing Drive, LLC
Boston, MA


mediabistro.com l Member Benefits l Jobs l Freelance Marketplace l Courses l Events l Forums l Content
mediabistro Blogs: Media News l TVNewser l GalleyCat l UnBeige l FishbowlNY l FishbowlLA l FishbowlDC l PRNewser l AgencySpy
MobileContentToday l WebNewser l BayNewser l eBookNewser l MediaJobsDaily l mbToolbox
Site Map l Advertising/Sponsorships l Partners l About Us l Contact Us/Help

WebMediaBrands
mediabistro learnnetwork freelanceconnect SemanticWeb
Jobs | Events | News
Copyright 2010 WebMediaBrands Inc. All rights reserved.
Advertise | Terms of Use | Privacy Policy