This is the true story about how one agency locked three creative types (a copywriter, art director and creative technologist) in a room for 24 hours and challenged them to, you guessed it, “get creative.” The end result was a viral hit of sorts from a few weeks ago called “Couchella,” which debuted just in time to coincide wit the annual weekend-long music extravaganza in California. As we previously mentioned, the trio who were put to the test were Julie Matheny, Scott Blew, and Ivan Cash, whose experiment is captured in the clip above. The “Couchella” project, essentially an internet music festival, actually marks 72andSunny’s involvement with Portfolio Night 11, specifically the Los Angeles installment. Whether it worked or not is up to the audience that took part, but hey, at least “Couchella” provided a free alternative to the now-bloated event that inspired it.
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Work with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!