AKQA Goes To The Ballet

AKQA is now the AOR for The New York City Ballet (NYCB). The agency will be responsible for social media stuff, a website re-design and a new ticketing system. Let us hope that they listen to famous choreographer, George Balanchine: “In ballet a complicated story is impossible to tell… we can’t dance synonyms.” In other words, because it’s the multi-dimensional, beautiful, classic art form, doesn’t mean it has to be complicated in an attempt to keep up with the times. Don’t pull some over wrought Nike Women’s stuff, yeah?

More: Bryan Fuhr Makes Meaningful Differences in Digital Space

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.