AKQA is now the AOR for The New York City Ballet (NYCB). The agency will be responsible for social media stuff, a website re-design and a new ticketing system. Let us hope that they listen to famous choreographer, George Balanchine: "In ballet a complicated story is impossible to tell... we can't dance synonyms." In other words, because it's the multi-dimensional, beautiful, classic art form, doesn't mean it has to be complicated in an attempt to keep up with the times. Don't pull some over wrought Nike Women's stuff, yeah?

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