Esurance has announced today the addition of Alan Gellman as chief marketing officer. Gellman will oversee “all of Esurance’s marketing and advertising efforts, including direct marketing, online and offline advertising, search, brand partnerships, communications and customer experience.” He will be based out of Esurance’s San Francisco offices, and report to president and CEO Gary Tolman.
Gellman joins Esurance following ten years at Wells Fargo, first as senior vice president of marketing strategy, and then as senior vice president of digital marketing. Recently, Gellman led Wells Fargo’s lead agency of record search, as well as focusing on integrated marketing efforts. Previously he “established a customer engagement strategy with innovative new measurement capabilities” while leading strategy, research and analytics for Wells Fargo’s consumer credit group. Gellman actually began his career in advertising, before making the leap to consumer packaged goods with General Foods, Kraft and ConAgra.
“After a very comprehensive search, I am pleased to welcome Alan to the Esurance team,” said Tolman. “His experience in regulated industries and strong focus on digital, analytics, and putting customers first will help us grow the Esurance business as we continue to drive innovation and the evolution of self-directed insurance.”