Arnell Somehow Equates Pepsi to the Sun’s Gravitation

By Matt Van Hoven on February 9, 2009 6:23 PM

Update: This story originated from a post on reddit, which now has 524 comments.

Update: Apparently the link we posted earlier to the PDF causes tons of pop-ups. You can access it, but it’s a pain in the ass and we don’t want that. So, ye be warned before clicking.

We came across a PDF which contains the concepts behind Arnell’s Pepsi logo. In short, they think Pepsi is the center of the universe, and that the soda’s new logo gives it gravitational force that makes resistance futile.

We tried every way possible to upload the PDF to AgencySpy, but the file was too big, so click here to download it. It’s safe, and definitely worth the read. Here’s what the guy who shared it said;

“I work freelance ‘in the industry’, and one of my clients did some of the Pepsi spots which are on air.

During the initial treatment, the advertising agency which won the Pepsi contract for the re-design sent over the design guidelines and a presentation on the design process of the new logo.

I happened to be able to overhear a conversation regarding the new logo, and actually had to interrupt because ive never heard a discussion over anything so ludicrous in my life.

I happened to nab a copy of the PDF, and have to share it. It really hammers in the stereotype of Advertising in general, and the complete idiocy that goes in to marketing. I really suggest reading till the end. It just gets better and better.”

Enjoy! And see exhibit A (the image above) for a taste of what’s in store if you download it. It’s good bathroom material.

More: “Pepsi’s New Year’s Campaign is Unlevened”