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Brain Scan PSA Emphasizes the Importance of Research, Memories

From Vancouver-based agency Rethink and Untitled Films director Steve Gordon comes a cerebral PSA to support “Brain Awareness Week” and the British Columbia Alzheimer Society

Commemorated each March, Brain Awareness Week (BAW) is a global campaign seeking to give publicity to the progress and benefits of brain research. In “Brain Scan” we’re taken through a series vignettes or “memories” through a filter of neural-imaging. Those interested in helping support or learning more about the Alzheimer Society’s work can do so at its website here. Credits after the jump.

Agency: Rethink Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Leia Rogers
Writer: Bob Simpson
Broadcast Producers: Laura Rioux, Daniella Sorrentino
Account Services: Glen Chalcraft

Director: Steve Gordon
Production Company: Untitled Films
Executive Producer: James Davis
Line Producer: Kate Dale
Director of photography: Steve Gordon

Post Production: Rooster Post Production
Editor: Christina Humphries
Assist Editor: Deborah Gurofsky
Rooster Executive Producer: Melissa Kahn

Animation: Hatch Studios
Design Director: Larissa Ulisko
Hatch Exec. Producer: Randi Yaffa
Hatch Producer: Holly Nichols

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