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Burger King Needs a New Global Agency

Burger King is officially conducting a global ad review after performing a bit of a two-step in recent months.

On splitting with Crispin Porter & Bogusky in 2011, the company moved on from its infamous “king” spots to work with CHI & Partners in the UK and Mother New York in the US. Earlier this year, company leaders hinted at changes in the UK after beginning and then cancelling an agency review; global now seems to be the answer.

Where will the brand go? CHI & Partners’ “We wish Burger King well as they make more global marketing arrangements” statement doesn’t sound particularly confident.

We will note, based on this recent New Zealand campaign from Colenso BBDO, that BK has not lost its desire to be weird.

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