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Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

Creative Directors Brandon Henderson / Stuart Jennings/Gary Van Dzura

Copywriter Scott Mahoney

Art Director Craig Evans/Dan Oliva

Executive Producer Temma Shoaf
Producer Luiza Naritomi

Account Team Brandon Pracht /Casey Bernard/ Brian Racis/ Jonathan Chu

Executive Creative Directors Ian Reichenthal/Scott Vitrone

Head of Content Production Lora Schulson

PRODUCTION

Production Company O Positive

Director David Shane

Executive Producers Marc Grill

Line Producer Ken Licata

Director of Photography Marc Laliberte Else

EDITORIAL

Editorial Company Mackenzie Cutller

Editor Dave Anderson

Post Producer Evan Meeker

Post Executive Producer Sasha Hirschfeld

VFX Company The Mill/Scmigital

Flame Artist Bruno Delacalva/ Jimmy Hayhow

VFX Producer Juan Handal

Mix Company  Heard City

Mixer Cory Melious

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