TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Camel Finally Becomes Aware of Williamsburg

At least five years late to the game, Camel is now turning its focus on to the highly overexposed hipster mecca that is Brooklyn’s Williamsburg neighborhood, where everyone’s tattooed, living off trust funds, chugging PBR and play in one band or another–or so us living out of the borough have been told.

Anyhow, the marketing geniuses at Camel’s parent company, R.J. Reynolds, who probably have never set foot in the neighborhood, have come up with a “Williamsburg” version of the cancer sticks. The cringe-inducing promotional material includes lines like this: “It’s about last call, a sloppy kiss goodbye and a solo saunter to a rock show in an abandoned building.” Oy. Camel’s site refers to the ‘Burg as “the most famous hipster neighborhood” though it’s just one of 10 “cool” places (Seattle, The Haight and Austin, TX being among the others) that are part of the brand’s 10-week “Camel Break Free” promotion.

via Gothamist and The Brooklyn Paper

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!