TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Chrysler Fires Agency Behind F-Bomb Tweet

Reports are coming in that Chrysler is parting ways with their social media AOR, New Media Strategies, after an employee posted a profane statement from the company’s official Twitter page.

As we reported yesterday, the employee who posted the offensive tweet was promptly terminated. The tweet, which was quickly deleted by Chrysler after many of the page’s 8,000 plus followers re-tweeted the statement, read, “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to fucking drive.”

Though there were not at this point any official statements regarding the dismissal of New Media Strategies, Chrysler Communications staffer Ed Garsten responded on the company’s official blog today to criticism that Chrysler was being over-sensitive in the termination of the employee. “So why were we so sensitive? That commercial featuring the Chrysler 200, Eminem and the City of Detroit wasn’t just an act of salesmanship,” he said. “This company is committed to promoting Detroit and its hard-working people.” Apparently, criticizing Detroit’s driving skills isn’t the message the company wants to send.


Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!