TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Cricket Takes on T-Mobile in the Desert

Speaking of new brand AORs, a lot of you were shocked when Cricket took its business from incumbent Element79 to Dallas-based retail marketers, TPN. How would this experiment work, what with TPN not yet the sort of company, in many opinion, that had proved its merit in the field of actual TV advertising?

Well, the above spot is the maiden voyage of sorts for TPN, directly targeting T-Mobile on pay-as-you-go mobile rates and coverage. Is this the first time we’ve seen a CG buzzard in advertising? Probably, but that trade-in deal for an Android phone sounds pretty nice. Was Cricket better off at Element79, or do you like the change? We can guess how you, dear commenters, will call this one.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!