Well, it’s apparently down to the final 15 in this year’s installment of the Big Ad Gig and the above submission was one of the few that stood out. Chicago-based copywriter Ben Doessel resurrects the tale and spirit of David Ogilvy and a blind beggar. As it’s been told, during one of Ogilvy’s normal NYC strolls, the ad legend encountered a blind beggar and, after realizing that his cup was empty, decided to add his touch to the homeless man’s sign and changed the text to “It is spring and I am blind.” Later on when he was headed home, Ogilvy found that the man’s cup runneth over. Inspired by this, Doessel followed suit and it looks like his efforts somewhat paid off. Yes, this will reap karma points.
Swell Media is looking for a Media Planner. next job HNW, Inc. is looking for a Lead Creative, Copy. next job Asset International is looking for a Digital Ad Ops Assistant-3 days a week. next job Creative Circle is looking for a Media Relations / PR Strategist. next job MODCo Group is looking for a Director of Account Services. next job HNW, Inc. is looking for a Strategic Marketing Consulting (Financial Svcs). next job HNW, Inc. is looking for a Senior Editorial Writer (Financial Services). next job Digital Brand Architects is looking for a Account Manager, Entertainment & Sports. see all
Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!