Well, it’s apparently down to the final 15 in this year’s installment of the Big Ad Gig and the above submission was one of the few that stood out. Chicago-based copywriter Ben Doessel resurrects the tale and spirit of David Ogilvy and a blind beggar. As it’s been told, during one of Ogilvy’s normal NYC strolls, the ad legend encountered a blind beggar and, after realizing that his cup was empty, decided to add his touch to the homeless man’s sign and changed the text to “It is spring and I am blind.” Later on when he was headed home, Ogilvy found that the man’s cup runneth over. Inspired by this, Doessel followed suit and it looks like his efforts somewhat paid off. Yes, this will reap karma points.
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