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Dear Leo Burnett London, Go F**k Yourself…Love, Asylum Films

Sure, there’s Leo Burnett London’s nice promotion of McDonald’s involvement with London’s 2012 Paralympic Games, but we’d be pissed too if we’re to believe the tale of another ad campaign involving said agency and client.  Ben Falk, director at Asylum Films has called out Leo London in an open letter for allegedly lifting an entire concept (see above) and making it their own (go here). Here’s a quick snippet: “It is essentially our piece of work reshot and redone with a bigger budget.  Not only the concept, but lighting, the feel and shot selection are almost identical.” See the full-size letter here–but to Leo’s credit, the agency has responded.

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!