We’ve received word from sources familiar with the matter that Deutsch New York has cut approximately five percent of staff across departments, which equates to approximately 20-25 people from what we hear. As you recall, Microsoft is now changing its marketing model to work with agencies on a project basis (Deutsch NY, as we told you, is still in the mix) so our sources say Deutsch had to reshape its model to accommodate MSFT’s move. Along with the aforementioned, we also hear from those in the know that several Lowe legacy clients have been folded into the new Lowe Campbell Ewald NY office, which has also reviewed its staffing needs and decided that a number of people will not join them, hence the reductions.
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