Dexter Provides Details on Dodge’s ‘Search Engine’ Contest

Would you like to play a game? Well, Wieden + Kennedy, Dodge and Michael C. Hall certainly want to according to this new campaign for the Chrysler brand, which lets you unlock clues from videos for the next couple of weeks (until the 27th of this month, technically), watch a 24/7 live camera feed of the hidden Dodge Journey vehicles and win a Journey if you find each of the three involved in the campaign. It used to be so simple, didn’t it? Anyhow, expect more TV spots to roll out through the 27th with Hall’s Dexter monotone fully in tow. So, is there a search engine optimization job for the real world as well?

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