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Draftcb Releases Holiday ‘Ship My Pants’ Sequel for Kmart

If you were a fan of Draftcb’s almost-expletive filled “Ship My Pants” spot for Kmart, (which we covered back in April) you might be glad to learn that the agency has just released a holiday follow-up, “Ship My Trousers,” which hopes to recapture the viral success (over 20 million views) of that spot.  Draftcb’s sequel follows the formula of the original very, very closely. In fact, “Ship My Trousers” uses the same actors, and most of the same lines, as the original “Ship My Pants” spot. It’s pretty much the same ad, just adapted for characters from Charles Dickens’ A Christmas Carol. If you enjoyed the original “Ship My Pants,” chances are you’ll find the sequel amusing as well. If you didn’t, you probably won’t want to bother watching “Ship My Trousers” above. Personally, while I don’t understand what characters from A Christmas Carol are doing shopping at Kmart, the “I just shipped my bed” guy’s delivery just about makes up for it. Idea for next time: hire the actor who played Clay Davis on The Wire to say “sheeeip.” Credits after the jump.Credits:

KMART CREDITS

VP Creative: Mark Andeer

Director of Kmart Marketing Strategy: Brandi Ply

Director of Advertising: Beverly Mason

 

ADVERTISING AGENCY CREDITS

Chief Creative Officer: Todd Tilford

EVP Executive Creative Director: Jon Flannery

SVP Creative Director: Howie Ronay

VP Creative Director: Sean Burns

Creative Director/ Copywriter: Tim Mason

Associate Creative Director/ Art Director: Myra Mazzei

Executive Producer: Chris Bing

Director: Zach Math

Editorial: Casey Cobler

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now!