As Droga5 Sydney sees it, the ad game in 2010 wasn’t for the faint of heart. So, with a full-page ad in the Australian yesterday, Droga5 encouraged agencies worldwide to make their New Year’s resolution dedicated to having more fun.
True, the golden age of advertising depicted on Mad Men has seen its heyday, and there’s no sign of it coming back anytime soon. Perhaps inspired by Don Draper’s full-page fictional New York Times anti-smoking declaration on the show this past season, Droga5′s ad reads as an idealist’s credo for how those in the advertising business should view their work and, more importantly, themselves.
Instead of dissecting this word for word, we’ll let you decide whether or not this bold statement is just another clever marketing scheme, or if it’s a genuine call to arms. But, as the folks at Campaign Brief point out, this sort of thing doesn’t happen too often.
View a larger version of the ad after the jump or by clicking here.