Chicago-based Energy BBDO are behind this new cannibalistic spot for Lay’s, featuring the classic Mr. and Mrs. Potato Head characters.
The 30 second spot, which was created in collaboration with production company Psyop and directed by Lauren Indovina and Borja Pena, shows Mr. Potato Head arrive home from work unable to find his wife. When he finally locates Mrs. Potato Head, he discovers her hiding in the pantry eating Lay’s. Mr. Potato Head overcomes his initial trepidation at delving into cannibalism immediately after trying a potato chip, accompanied by the tagline, “One taste and you’re in love.” Mr. and Mrs. Potato Head’s abhorrent crime against nature becomes their “little secret” in what, in a bizarre way, is something of a Valentine’s Day themed ad. The choice of Mr. and Mrs. Potato is something of a curious one, since Energy BBDO and Psyop had little chance of competing with Pixar’s likeness of the characters in the Toy Story series, and viewers will undoubtedly make that unfavorable comparison. Chalk this one up as a
head spud scratcher. Credits after the jump.
Chief Creative Officer: Dan Fietsam
EVP, Head of Production: Rowley Samuel
SVP, Group Creative Director: Tim Pontarelli
VP, Executive Producer: John Pratt
Integrated Producer: Shobin Mathew
Integrated Associate Producer: Sarah Tomick
Music Producer: Daniel Kuypers
Sr. Integrated Business Affairs Manager: Zoe Grubbe
Sr. Art Director: Isaac Pagan
ACD, Copywriter: Bowen Mendolson
SVP, Client Service Director: Anna Bleers
VP, Account Director: Kate Houghton
Producers: Anna deCastro
Assistant Producer: Steve Intrabartola
Lead Technical Director: Aaron Baker
Rigger: Zed Bennett
Storyboard Artist: Ben Chan
Flame Artist: Yohance Brown
Tracker: Bogdan Mihajlovic
Audio Post: Audio Producers Group
Engineer: Peter Erazmus
End Tag Treatment: The Mill, Chicago
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