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Fabio Challenges Old Spice Guy to Internet Duel

We haven’t seen a challenge this intense since Derek and Hansel’s “walk-off” in Zoolander. Now that Fabio somehow worked his way into the Old Spice world, the long-haired Harlequin model and “I Can’t Believe It’s Not Butter” pitchman is ready to really step to the one and only Isaiah Mustafa, challenging the beloved (and some say overexposed) Old Spice Guy to an online duel. Welcome to W+K’s next iteration of its wildly successful campaign for the P&G brand. You can expect a rebuttal from Mustafa here within the hour and this “duel” to go on for some time.

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!