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Fabio Challenges Old Spice Guy to Internet Duel

We haven’t seen a challenge this intense since Derek and Hansel’s “walk-off” in Zoolander. Now that Fabio somehow worked his way into the Old Spice world, the long-haired Harlequin model and “I Can’t Believe It’s Not Butter” pitchman is ready to really step to the one and only Isaiah Mustafa, challenging the beloved (and some say overexposed) Old Spice Guy to an online duel. Welcome to W+K’s next iteration of its wildly successful campaign for the P&G brand. You can expect a rebuttal from Mustafa here within the hour and this “duel” to go on for some time.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!