NYC digital outfit Firstborn has appointed Kevin Arthur as its first-ever chief operating officer. Arthur, who has been with now-Dentsu-owned shop for 11 years, will now manage the day-to-day goings on at FB alongside founder Michael Ferdman, CCO JoonYong Park and president Dan LaCivita.

The new COO started as an account manager way back when on one of Firstborn’s first clients, The New York Racing Association, before eventually moving up the ladder and being named EVP in 2007. Says Ferdman in a statement, “Kevin is the driving force behind so much of what goes on at Firstborn behind the scenes – and this position gives him even more opportunity to fuel our business practices and continue to help move our agency forward.”