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F/Nazca Saatchi & Saatchi Gets Sentimental for Electrolux

Well, Mother’s Day may have been over two weeks ago, but apparently May is Mother’s Month now (who knew?) so technically F/Nazca Saatchi & Saatchi isn’t late to the party with their maternally sentimental spot for Electrolux, entitled “Best Mother’s Day Present.”

The 2:30 spot tells the story of a daughter leaving São Paulo for college on Mother’s Day, and the sentimental surprise she received on her flight, causing the airline to make an exception to its menu. F/Nazca Saatchi & Saatchi reverse the traditional role of mothers receiving gifts on their day, ending with the message “Because being a mom is the best Mother’s Day present.” Be warned that, if you’re the kind of person who is strongly affected by this kind of thing, the emotional spot may make you shed a few tears at work, so you just might want to wait until the week is officially over to check it out. Stick around for credits after the jump.

Credits:

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Electrolux

PRODUCT: Electrolux

TITLE: Best Mother’s Day present

EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima

CREATIVE DIRECTOR: Theo Rocha | Pedro Prado

COPYWRITER: André Brandão | Isaac Serruya

ART DIRECTOR: Marcelo Ribeiro

ACCOUNT SUPERVISOR: Marcello Penna | Marco Piza | Gabriela Marques | Luiza Gauss

PLANNERS: José Porto | André Foresti | Marcelo Bazan | Flávia Nogueira

MEDIAS: Fábio Freitas | Adriana Roza | Luana Gallizzi| Fernando Froio

AGENCY PRODUCER: Victor Alloza  | Renato Chabuh  | Gisele Campos  | Maira Massullo  | Rafael Paes

PRODUCTION COMPANY: Big Bonsai

DIRECTOR: Adriana Yanez

DIRECTOR OF PHOTOGRAPHY: Bruno Tiezzi

EXECUTIVE PRODUCTION: Big Bonsai

EDITOR: Juliana Munhoz

SOUND PRODUCTION: Ganzah

PROJECT DIRECTOR: Aline Veríssimo

PROJECT MANAGER: Beatriz Agnelli

CONTENT MANAGER: Rogério Soares

TECHNOLOGY DIRECTOR: Jefferson Russo

PROGRAMER: Ariadne Gomes

CONTENT PRODUCTION: Remix

CLIENTE SUPERVISOR: Sandra Montes | Juliane Mussarelli | Marcella Areal

 

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