TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Goodby Confirms Layoffs

Since late Thursday, numerous tips rolled in regarding cuts being made at Goodby and now, we’ve received confirmation that it is indeed true from none other than Jeff Goodby himself, who tells us, “Our staff was not well-aligned to the work we have here.  Hiring so many people for Chevrolet, we invariably miscalculated and overhired here and there.  We have also parted company with a number of smaller clients — Propel, Sierra Mist, Intuit, and Logitech — the staffing of which  we needed to reduce. It is always a saddening event to undergo these changes.  We don’t hire bad people.  But we feel the company is better formed to serve present clients and win new ones.”

Despite the Chevy hiring miscalculation, GS&P’s Detroit office is very much intact and these cuts are part of an agency “adjustment.” Approximate numbers, departments affected, etc. weren’t disclosed though tipsters are saying 35-40.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!