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Heineken Responds to ‘The Odyssey’ Authenticity Doubters

Following the release of W+K Amsterdam’s “The Odyssey” last week, Heineken has released a tongue-in-cheek response to the comment section skeptics who questioned the spot’s authenticity.

The 2:10, presented as “the genuine response of our official PR representative Dymfke van Der Gaal,” replies directly to YouTube commenters who publicly questioned the authenticity of the individual talents in “The Odyssey.” As evidence, Heineken presents the casting calls for the guys in the ad, which are predictably goofy. In addition the PR response video, Heineken has also uploaded the casting calls for each of the talents featured in “The Odyssey.” The PR response fits well with the lighthearted tone of the campaign, and reinforces its core message. As Sandrine Huijgen, Global Communications Director at Heineken puts it, “When we saw the comments about The Odyssey TVC, we wanted to show that there are no boundaries between real and fake, proving that real men have unique skills, and everyone is legendary at something.” Stick around for the original “The Odyssey” spot and credits following the jump.

Credits:

HEINEKEN

Global Brand Director: Gianluca di Tondo

Global Communications Director: Sandrine Huijgen

Global Digital Director: Paul Smailes

Global Communications Manager: Josefien Olij

Global Digital Manager: Dario Gargiulo

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors: Mark Bernath & Eric Quennoy

Creative Directors: Thierry Albert & Faustin Claverie

Art Director: Henrik Edelbring

Copywriter: Toby Moore

Head of Broadcast Production: Erik Verheijen

Broadcast Producer: Elissa Singstock

Strategic Planner: Nick Docherty

Communications Planner: Richard Oldfield

Group Account Director: Jordi Pont

Account Director: Clare Pickens

Account Manager: Jorge Fesser

Account Executive: Elianne Vermeulen

Head of Studio: Sharon Kwiatkowski

Studio Artist: Anthony Fabre

Project Manager: Jackie Barbour / Stacey Prudden

Business Affairs: Emilie Douque

FILM PRODUCTION

PRODUCTION COMPANY: MJZ Films

Director: Tom Kuntz

Director of Photography: Tim Maurice Jones

Producer: Suza Horvat

Executive Producer: Debbie Turner

EDITING COMPANY: WHITEHOUSE POST LONDON

Editor: Russell Icke

Producer: Lisa Kenrick

Assistant Editor: James Forbse Robertson

AUDIO POST: GRAND CENTRAL SOUND STUDIOS

Sound Designer/Mixer/Music Mixer: Raja Sehgal

MUSIC

Artist / Title: “16 Toneladas” – by Noriel Vilela

Music Company Publishers: Warner Chappel Music, Inc. / Chester Music Ltd

Master Owner: EMI Music Netherlands B.V.
Music Supervisors: Mad planet – Sam Morris
Amp Amsterdam

Additional Music Composition: Menlo Park Music London

POST PRODUCTION: THE MILL

Flame: Jay Bandlish

3D: Dave Fleet

Producer: Rachel Stones

Telecine: Company 3

Stefan Sonnenfeld

PRINT PRODUCTION

Photographer: Erik Ian

HEINEKEN ‘THE LEGENDARY CASTING’ DIGITAL CREDITS

HEINEKEN

Global Brand Director: Gianluca di Tondo

Global Communications Director: Sandrine Huijgen

Global Digital Director: Paul Smailes

Global Communications Manager: Josefien Olij

Global Digital Manager: Dario Gargiulo

WIEDEN+KENNEDY AMSTERDAM

Executive Creative Directors: Mark Bernath & Eric Quennoy

Creative Directors: Thierry Albert & Faustin Claverie

Art Director: Henrik Edelbring

Copywriter: Andrew Dobbie

Head of Broadcast Production: Erik Verheijen

Broadcast Producer: Elissa Singstock

Strategic Planner: Nick Docherty

Communications Planner: Richard Oldfield

Group Account Director: Jordi Pont

Account Director: Clare Pickens

Account Manager: Jorge Fesser

Account Executive: Elianne Vermeulen

Project Manager: Jackie Barbour/ Stacey Prudden

Business Affairs: Emilie Douque

DIGITAL PRODUCTION

PRODUCTION COMPANY: MJZ Films

Director: James Gilchrist

Director of Photography: Florrian Hoffmeister

Producer: Stephen Johnson

Executive Producer: Debbie Turner

EDITING COMPANY: WHITEHOUSE POST LONDON

Editor: James Forbse Robertson
DIGITAL POST PRODUCTION THE MILL

Producer: Rachel Stones

 

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